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Fashion and Apparel

The Real Reason Apparel Brands Are Losing the Second Purchase

Firework Marketing Team

Oct 1, 2026

Fashion and Apparel

California's New Textile Law Is Coming. Here's What It Means for How Fashion Brands Talk About Sustainability

Firework Marketing Team

Sep 30, 2026

Fashion and Apparel

Why Fabric and Drape Are Nearly Impossible to Sell With a Photo

Firework Marketing Team

Sep 29, 2026

Fashion and Apparel

Fall Prices Are Rising for a Reason: What Tariffs Mean for Fashion Right Now

Firework Marketing Team

Sep 28, 2026

Beauty and Personal Care

The Sample Aisle Disappeared. Video Has to Replace What Testing In-Store Used to Do

Firework Marketing Team

Sep 24, 2026

Beauty and Personal Care

Beauty's "Small Luxury" Moment Is Back. Here's How Brands Should Sell Into It

Firework Marketing Team

Sep 23, 2026

Beauty and Personal Care

Why Beauty Brands Need a Different Video Strategy for Every Skin Tone and Type

Firework Marketing Team

Sep 22, 2026

Beauty and Personal Care

Fall Beauty Just Reset Its Whole Aesthetic. Here's What Brands Need to Do About It

Firework Marketing Team

Sep 21, 2026

Grocery

How Earthly Uses REVIEWS.io and Firework to Drive Sales Through Storytelling

Embracing the Squiggle Concept: Learning, Unlearning, and Relearning at Firework

Captivating the Modern Consumer: Using Interactive Videos to Guide the Customer Purchase Journey

Everything You Need to Know About Digital Humans

Navigating the First 100 Days at Firework

Retail Unleashed: Igniting Sales with Shopify Video Commerce

A Step-by-Step Guide to Creating Engaging Shopify Videos

From Global Reach to Product Clicks: Firework's 2023 Milestones

The New Era of Shopping Online: Introducing AVA, Your AI Brand Expert

Three Lessons from Top Commerce Experts: Adapting Retail Strategies for Modern Consumers

Why You Need to Bring Your In-Store Experience Online

Introducing AVA: Firework’s New AI Digital Human Revolutionizes Online Shopping

Firework Launches AVA, the Virtual Shopping Assistant Giving a Face to E-commerce

A Definitive Guide to Digital Customer Engagement Solutions

An Essential Guide to Clienteling in Retail

Creating Memorable Shopping Experiences: How Conversational Commerce Can Drive Sales in Retail

Embracing the 'First Day' Mentality: 7 Reasons to Transform Your Approach

Revolutionizing Retail: Leveraging Digital Showrooms to Drive Sales and Delight Customers

The Real Reason Apparel Brands Are Losing the Second Purchase

California's New Textile Law Is Coming. Here's What It Means for How Fashion Brands Talk About Sustainability

Why Fabric and Drape Are Nearly Impossible to Sell With a Photo

Fall Prices Are Rising for a Reason: What Tariffs Mean for Fashion Right Now

The Sample Aisle Disappeared. Video Has to Replace What Testing In-Store Used to Do

Beauty's "Small Luxury" Moment Is Back. Here's How Brands Should Sell Into It

Why Beauty Brands Need a Different Video Strategy for Every Skin Tone and Type

Fall Beauty Just Reset Its Whole Aesthetic. Here's What Brands Need to Do About It

Why Grocery's Freshness Promise Is Hardest to Prove Online

Private Label Just Became Grocery's Main Event, Not the Understudy

The Recipe Is Grocery's Real Product Page

What the Rise of GLP-1s Is Doing to Grocery Shopping Carts