Digital Transformation: Why is Live Commerce leading the way in the Web 3.0 Era [Watch On-Demand]
Is 2022 going to be the year of video? Cisco states video making up more than 82% of all internet traffic by 2022, globally.
In China, short video apps reported a 200%+ increase in total time spent between 2019 & 2021. Worldwide, the number stands at 16% with steady growth. [Source: AppAnnie]
Wyzowl’s latest survey states 84% of consumers want more video content from brands. 94% of marketers believe that video improves product understanding, and 87% agree that video gives them a positive ROI.
The writing on the wall is clear – brands need to accelerate their digital transformation to stay relevant. But how? The answer lies in embracing live commerce.
Businesses can create a video-powered full-funnel solution on their website with live commerce. Using shoppable videos and live streaming, brands give consumers an immersive experience on their brand properties to positively transform the digital shopping experience, improve conversion rates, and trigger retention.
The Web3.0 era will focus on decentralized, hybrid experiences powered by the creator economy. Crafting ‘phygital’ experiences using Live Commerce is the way forward. Are you ready for the digital transformation to begin?
Register below to watch the webinar recording.