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Nested within the bustling world of startup culture, you might find yourself encountering a company called Firework. Unlike traditional SaaS enterprises, Firework dances to the beat of its own drum, embracing a concept that is more squiggly than straight.

A TEDx talk by the renowned career strategist, Helen Tupper and Sarah Ellis called “The Squiggly Career: Ditch the Ladder, Embrace Opportunity,” echoed through the minds of Firework’s team during their internal annual event, ‘Women in Tech.’ As we delved into the essence of the squiggle concept, we realized its profound resonance within our startup’s culture, rooted deeply in the values of constant learning, unlearning, and relearning.

But what was this squiggle, you ask?

Traditionally, careers are thought to follow a linear trajectory, like a well-worn path through a forest. But the squiggle dares to defy convention. It whispers of a world where careers resembles more of a winding river, meandering through valleys of experience, scaling mountains of challenges, and sometimes, taking unexpected detours into the unknown. It advocates for a more organic, fluid approach, where careers resemble squiggles—full of twists, turns, and unexpected detours, each reflecting personal growth and exploration.

Curiosity and learning become your compass. Our unexpected journey is seen as a unique squiggle, celebrated for its diversity of experiences and skill sets. Firework encourages this with our annual L&D program, inspiring  everyone to keep growing and expanding their horizons.

Then comes the art of unlearning. Firework isn’t about sticking to the old ways just because “that’s how it’s always been done”. No, sir! We thrive on questioning norms, letting go of the experience baggage of the past, and paving new paths, especially in the ever-evolving video commerce industry.

But it doesn’t stop there. Relearning is the secret sauce. We are empowered to embrace change, to iterate on our skills and knowledge continuously. Whether it means pivoting to new roles,acquiring fresh competencies, or crafting innovative solutions to problems, we thrive on the thrill of discovery.

In this ever-changing world, Firework doesn’t fear the squiggle; It is woven into the very fabric of our DNA, a testament to our commitment to growth, innovation, and success. So, dear wanderer, if you seek a career path less traveled, if you yearn for adventure in the midst of uncertainty, look no further. Join us at Firework, where squiggles aren’t just accepted—they’re celebrated. Embark on a journey as unique and exciting as you are!

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