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Customer stories

Explore how businesses are using web stories to create emotional connection and immersive and interactive experiences for their customers.

  • All
  • CPG
  • DTC
  • E-COMMERCE
  • FASHION
  • PUBLISHER
  • TECH

How Audpop is using Video to Better Engage with Customers

AudPop is a global video creative platform that makes it easy for video creatives and businesses to connect and work together to create videos they love. They feature short & snackable versions of their premium content on their website to engage with customers more than ever before. 

Paige Williams

Founder and CEO of Audpop

Foo Tokyo uses Firework to Improve Customer Engagement by 5X

Firework was implemented for the brand website of Foo Tokyo, a lifestyle brand that offers luxury loungewear and skincare products under the concept of "Foo time for people who work hard. Firework has been used to build a stronger relationship between the brand and its customers, such as improving the time spent on the website by utilizing the new product information in the video function.

Masaaki Kuwabara

CEO of Next Branders and Foo Tokyo

How Purple Panchi has given their Website New Life

Purple Panchi is a made-to-order premium ethnic wear label that celebrates the crafts, colors & quirks of India. Their team is using Web Stories with Firework to bring their website new life to match the boldness of their brand.

Sahana Goel

Co-Founder of Purple Panchi

How Heinz Supercharged Customer Engagement With Firework

Heinz leveraged the Firework platform to promote their first-ever pop-up for Halloween. Firework's omnichannel video software and media ad solutions enabled Heinz to showcase a live stream on their own website and connect with fans and families across the country. Firework vertical video units were also placed on publishers to help drive traffic to the event.

FLUFF uses Firework to Improve Conversion Rate and Average Order Value

FLUFF is a DTC home goods brand bringing the 5-star hotel experience directly to people's homes. FLUFF uses Firework’s shoppable video to engage with customers on their own website and build up relationships with next-generation buyers. Firework has greatly helped FLUFF to achieve its goals and increase average session time, conversion rate, average order value, and other KPIs.

How Narcity Elevated Their Publisher Experience & Monetization With Firework

Narcity, one of Canada's top digital publishers, used Firework's vertical video units and advertising capabilities to transform their online experience. Firework's vertical video carousel greatly enhanced content consumption for visitors. In tune with social media's immersive short-video experience, the Firework video units increased overall time-spent on-site and user stickiness. Narcity served a more extensive inventory of contextual, intelligent ads and increased its monetization capabilities significantly.

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