Announcement: Firework awarded ‘Tech.Nxt 2022 for the Best Martech Implementation’ at the Phygital Retail Convention, India


We’re delighted to announce that Firework has been conferred with the Tech.Nxt 2022 Award under the Marketing Technology Implementation category at India’s largest Retail Intelligence – The Phygital Retail Convention (PRC) hosted in Mumbai, India on 24th and 25th August 2022. PRC is one of India’s 2022’s most prestigious business events for retail and retail support industries. 

Firework Award
Team The Man Company and team Firework receiving the Tech.Nxt Award at the Phygital Retail Convention, India

Firework won the award on the back of a powerful live commerce case study presented to an august jury of industry experts. The award-winning case study was co-presented with our partner, a leading men’s grooming DTC brand “The Man Company” and emerged as a winner amongst 10+ brands spread across 7 categories in the Martech space.

The case study delved into shoppable video implementation on The Man Company’s digital storefront and how it empowered the brand to move the needle on key business metrics.

Arpit Upadhyay, Business Head- eCommerce at The Many Company, quoted, “As a next-gen DTC brand, we are focused on driving growth and conversions through immersive customer engagement experiences. With Firework, we have brought back human connection in the digital space where next-generation consumers shop. We have successfully upped our digital engagement game with Firework”.

Firework Case Study
Arpit Upadhyay – The Man Company, and Vishwak Sinva – Firework in action

The case study reflected the Firework Impact of enabling consumer brands to create unparalleled digital customer experiences. The brand story elucidated how Firework helped The Man Company –                 

  • Create a next-gen On-site User Experience
  • Improve time spent on the website by 4X
  • Boost Conversion rate by 2X with digitally-native experiences
  • Deploy an easy-to-use and scalable live commerce solution that positively impacts key business metrics. 
Firework Case Presentation - Award
Vishwak Sinva talking about the Firework Impact

The jury members recognized the immense potential that Live Commerce holds in driving desired business outcomes for consumer brands, thus reinforcing the belief that live commerce is a game-changer for retail and DTC companies.

Vincent Yang, Co-founder & CEO of Firework, commented on the recognition, “The customer-obsessed brands today are always on the lookout to craft immersive, next-gen customer experiences. This recognition validates Firework’s singular focus of helping brands build superior and seamless digital video-first experiences. We empower businesses to use video to transform their websites into social and storytelling experience hubs. By integrating live commerce capabilities on their digital properties, brands can own first-party customer data and foster deeper, long-term relationships with customers.

The award stands testament to the power of live commerce and shoppable videos in driving engagement and conversion for consumer brands in the open web. 

The #FutureofCommerce is here.

Meanwhile, if you’re still wondering what the buzz around live commerce  is – schedule a demo with us to to explore how you can unleash the power of video-enabled commerce for your brand.  


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