By Eva Wang, Head of Commerce and Partnerships at Firework.
Firework is thrilled to announce that we’re bringing our enterprise-grade video commerce capabilities to Salesforce Commerce Cloud customers! Firework’s next-generation video commerce capabilities enable merchants to host live and short-form shoppable videos on their websites, emails, native apps and anywhere on the open web. And now, it’s available on the Salesforce AppExchange as the Firework Shoppable Live Video Cartridge for B2C Commerce.
More and more, forward-looking brands are discovering that by making video a more integral part of the entire customer journey — across channels and touchpoints — they’re able to increase engagement, boost conversions, and foster more meaningful connections with today’s consumer. Now that Firework is publicly available on Salesforce AppExchange, any Salesforce Commerce Cloud customer can easily ramp up their video commerce initiatives in a truly seamless way.
Salesforce Commerce Cloud is the industry-leading, cloud-based commerce solution that empowers brands to create intelligent, unified buying experiences across all channels — mobile, social, web, and store. With Firework now a fully-integrated offering within the Salesforce Commerce Cloud B2C AppExchange, brands can implement video commerce anywhere on the open web with a simple, no-code, drag-and-drop experience.
Brands can also easily sync their product and pricing information across their Salesforce storefront and all short video Firework modules; and enable Firework’s innovative in-video checkout functionality within all short videos and livestreams powered by Firework.
“The Firework Shoppable Video Cartridge for B2C Commerce is a welcome addition to AppExchange,” said Santhana Krishnasamy, Senior Director, Product Management at Salesforce. “Firework’s integration is helping Commerce Cloud customers engage with consumers in new and immersive ways through video, which is helping businesses better engage with their customers and drive success today.”
This new partnership is further testament of video commerce’s growing popularity in North America. In fact, U.S. e-commerce revenues from live shopping are expected to increase threefold from their 2021 levels over the next three years, to reach a staggering 55 billion dollars annually.
And strategic partnerships like this one will help to ensure that Firework stays ahead of the pack as this burgeoning industry continues to grow!
Ready to get started with Firework? Find us on Salesforce AppExchange, or contact Firework directly, today.
