Before we hop onto shoppable video examples, here is an adage you must read, “A picture is worth a thousand words.” Now, it’s time to update the old saying. If a picture is worth a thousand words, then a video is worth a million. To be precise – 1.8 million words.
According to Dr. James McQuivey of Forrester Research, a one-minute video has similar results to 1.8 million words (3600 pages) to convince an audience.
The average human attention span is just under 9 seconds. Even if you consider a 500 words blog, it takes a reader two to three minutes to finish. Unsurprisingly, video has surpassed every other content format to become the preferred medium of communication and commerce. Moreover, the short video trend is taking over as customers demand more ‘snackable video content.’
According to Cisco, videos will make up more than 82% of all consumer internet traffic by 2022.
But what if there was a way to enrich videos with more value?
We will discuss Shoppable Video examples of the brands that reinvented one-dimensional online shopping. Before that, you must know what shoppable video is.
What is a Shoppable Video?
Shoppable video is interactive video content with a ‘Buy’ button embedded. It effectively lets customers watch a video and purchase products from within the video in real time.
Simply put, a shoppable video is an interactive video that seamlessly blends in with a product or service. Additionally, the strategic use of embedded links allows viewers to click on the product featured in the video to view more information and continue to purchase in real-time without ever leaving the video.
Shoppable videos enhance customers’ shopping experience by combining the total immersion of video with the convenience of E-Commerce. Shoppable videos plug drop-offs that may take place from the moment a prospect views the video until checkout.
Thanks to social media platforms, consumers are hooked to short-form videos and ‘stories’ and continually crave a similar, vertical-video experience. All things considered, with shoppable videos, brands can deliver a similar experience on their digital properties and a razor-sharp focus on conversions and brand engagement.
With shoppable videos, a brand can do away with the tedious ‘image and text’ medium to showcase a product or service. Instead, a fully-immersive video can provide consumers with a 360-degree overview with a tiny buy button at the bottom.
Moreover, with one click, you can add multiple products to your shopping cart, move to the payment page and complete your buying process without disconnecting from the video experience. That is the power of an interactive shoppable video, and it’s the future of the online shopping experience.
Shoppable Video Examples: An Illustration in Action
Let us look at the shoppable video examples listed below. How some of the leading brands leveraged Firework-powered shoppable video platform to their benefit:
1. Albertsons (Grocery Store – USA)
Albertsons is the 3rd largest grocery store in the U.S., with over 3,000 locations. One of the best shoppable video examples is how Albertsons used the Firework Story Block Carousel unit to showcase unique, highly immersive video content to onsite visitors to supercharge the retail experience. Albertsons’ goal with Firework is to become the “Pinterest for Food”, and to “inspire” instead of just to “transact”.
Albertsons’ goal with Firework is to become the “Pinterest for Food”, and to “inspire” instead of just to “transact”.
2. Big Bazaar (Retail Chain – India)
Another example is of one of India’s largest retail chain operators, Big Bazaar, implemented Firework’s shoppable video platform units via a carousel on their E-Commerce website to transform the digital customer experience.
Customers interact with short-form vertical videos that showcase products in detail and feature a ‘Shop Now’ CTA to complete the purchase.
3. FLUFF – a DTC Home Goods Brand
Subsequently, one of the hotel industry shoppable content examples is a leading home goods brand, FLUFF’s mission is to bring the luxury hotel experience to consumers’ homes.
FLUFF uses Firework to create shoppable videos to engage with customers on their website and build up relationships with next-generation buyers.
How Can Shoppable Video Experience Help Your Business Grow?
Shoppable video harnesses the power of video commerce to drive business growth. Here’s how:
1. Better Customer Engagement
Shoppable videos present sales, marketing, and advertising with an entertaining twist, which drives engagement compared to a photo + text-description layout. A whopping 99% of consumers enjoy watching shoppable video ads published by brands.
Therefore, videos are known for driving up engagement metrics (by nearly 2x). However, when you incorporate interactive elements while showcasing the product, you will attain a heightened state of engagement.
It presents sales, marketing, and advertising with an entertaining twist, which drives engagement compared to a photo + text-description layout. A whopping 99% of consumers enjoy watching videos published by brands.
2. Reduce Customer Touch Points
By making your video content “shoppable,” you are simplifying the sales funnel, making your products more accessible, and elevating the buyer’s journey onto the fast track. Unquestionably, such a move can save your business from sales revenue losses of up to USD 18 billion.
3. Integrate CTA’s within Videos
Using native, embedded CTA’s allows viewers to directly go ahead with the purchase, increasing conversion rates and offsetting leakages. Moreover, CTAs integrated within videos get 380% more clicks!
4. Improve your Website’s Average Session Duration
As the shoppable video examples above, you can increase stickiness and the average time spent on your brand properties. Firework-powered brands have reported up to 9 minutes of added session time with shoppable media.
5. Performance Insights for Creating Better Customer Experience
You can measure, track, and analyze the performance of a shoppable video and derive real-time insights, including engagement, impression-share, and conversions. Your online store’s customer experience can make or ruin it. It impacts everything from conversions and reviews to repeat purchases and word-of-mouth referrals.
Providing the best possible experience for your clients is critical to any eCommerce marketing plan. Shoppable videos are also excellent for creating the most fun and convenient brand experiences.
6. Get Precise First-Party Data
With shoppable videos, brands can generate first-party data and use this information to enrich the end-user experience with enhanced targeting.
Bonus Tip: “Shoppertainment” with shoppable videos
Shoppable video is evolving and Shoppertainment has emerged as one of the interactive online shopping technologies.
The term “shoppertainment” has long been associated with the in-store shopping experience. Retailers such as IKEA and Disney are known for using entertaining experiences to draw customers into their physical retail establishments. However, marketers are increasingly focusing on online experience by combining eCommerce with video entertainment.
Puma, L’Oréal, and ASOS are among the brands producing tutorials, FAQs, online fashion shows, paid influencer videos, and more for customers to enjoy. When someone sees a product they wish to buy, they can check it out without interrupting with their watching experience.
Chinese eCommerce giants are paving the way in this sector. However, the west isn’t far behind. For example, members of the Amazon Brand Registry have access to Amazon Live, allowing them to broadcast live streams within their marketplace business.
Shoppable Video Best Practices
For the best implementation like the shoppable video examples we shared above, here is an excellent and highly detailed knowledge base of rich content to guide you through the nuances of creating shoppable videos. In addition, here are four top tips to help you make shoppable videos for your business.
1. Number of Products
Do not overcrowd the frame with multiple items, stick to 3-4 products per shoppable video.
2. Product Distribution
Space out multiple products between shots to avoid overwhelming the frame + audience.
3. Product Placement
Ensure that your product is centrally placed in the video frame to maximize impressions and impact
4. Video Layout
With Firework’s Layout Studio, determine the best layout for your shoppable video content on your website to ensure a native experience.
Check out our Showcase to get the creative juices flowing if you want inspiration.
Shoppable Videos For Business Growth
Firework shoppable video examples we shared above stack one after another that will be covered soon. However, the shoppable video marks a new era in consumer-centric video commerce, and we are excited to see how it will pan out for different businesses.
Given that modern-day customers wield exceptional power in dictating what companies should (or shouldn’t) do while selling to them, not abiding by the rules set by them is no longer an option!
To cut a long tale short, the best time to incorporate shoppable video technology in your marketing strategy was two years ago; the second-best time to do so is NOW!