Transform Your Shopping Experience with Video Commerce
The Future of Video Commerce Starts Here
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Video Commerce
Smartphones displaying e-commerce product pages with images, prices, and “Add to Cart” buttons on a purple background.

Brand Video Strategy: Why Social Isn't Enough for Retail Commerce

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Samrawit Berhe
Apr 30, 2026
Industry Insights
Whoever Controls the AI Agent Controls the Customer. Brands Need to Own Their Version.

Whoever Controls the AI Agent Controls the Customer. Brands Need to Own Their Version.

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Samrawit Berhe
Apr 28, 2026
Industry Insights
Person using a laptop displaying an ecommerce product page with a video player, alongside subtle performance and conversion icons, representing optimized online shopping experience.

Why Tariffs Mean Brands Must Fix Conversion, Not Just Cut Costs

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Samrawit Berhe
Apr 24, 2026
Video Content
Smartphone displaying an ecommerce product page with embedded video alongside performance metrics like LCP, CLS, and INP, highlighting fast load speed and optimized page performance.

Does Video on Product Pages Slow Down Your Website?

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Samrawit Berhe
Apr 23, 2026
Industry Insights
Soft pink Mother’s Day ecommerce infographic featuring a curated gift box, product page UI, and key stats on spending, online shopping, and shopper behavior.

Mother's Day Ecommerce Statistics 2026: Spending, Trends, and What Shoppers Actually Buy

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Samrawit Berhe
Apr 22, 2026
Livestream Shopping
Live shopping interface showing a host presenting a handbag with real-time chat, product details, and add-to-cart options on screen.

Always-On Livestream vs. Event-Based Live Shopping: Which Model Scales?

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Samrawit Berhe
Apr 21, 2026
Home
Minimal grayscale illustration of an online furniture customization interface featuring a gray couch, fabric swatches, material options, and simple product adjustment controls on a soft gray background.

Home Decor Ecommerce Statistics 2026: Market Size, Trends, and What Drives Conversion

Samrawit Berhe headshot
Samrawit Berhe
Apr 17, 2026
Livestream Shopping
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Best Live Shopping Platforms for Brands in 2026: An Enterprise Buyer's Guide

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Samrawit Berhe
Apr 16, 2026
Industry Insights
Person in a dark blue suit holding a wooden block with a shopping cart icon, surrounded by floating digital interfaces showing AI assistant, conversion metrics, and ecommerce analytics.

How to Calculate the ROI of an AI Shopping Agent Before You Buy

Samrawit Berhe headshot
Samrawit Berhe
Apr 15, 2026
Industry Insights
Minimal skincare product page interface in soft pink tones featuring a serum bottle with surrounding elements.

AI Commerce vs DTC: Where Ecommerce Conversion Actually Happens

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Samrawit Berhe
Apr 10, 2026
Industry Insights
Man relaxing on a couch in a cozy living room, browsing products on his smartphone, representing mobile commerce and online shopping behavior.

Mobile Commerce Statistics 2026: 25+ Numbers Every Ecommerce Brand Needs to Know

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Samrawit Berhe
Apr 8, 2026
Grocery
Woman grocery shopping in-store while looking at her phone, holding a basket with fresh produce, representing modern omnichannel grocery behavior and digital-assisted shopping

Grocery Industry Trends: How Shopper Behavior Is Changing in 2026

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Samrawit Berhe
Apr 2, 2026
Fashion and Apparel
Person in an eyewear store holding up sunglasses while comparing three different styles displayed in transparent selection frames, representing interactive and guided online eyewear shopping

Eyewear Industry Trends: What’s Driving Ecommerce Growth in 2026

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Samrawit Berhe
Apr 1, 2026
Industry Insights
Dark-themed infographic showing how first-party data powers video commerce, with a central shoppable video interface surrounded by panels for website behavior, purchase data, AI personalization, and real-time insights.

How First-Party Data Is Powering the Future of Video Commerce

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Samrawit Berhe
Mar 27, 2026
Home
A woman sits comfortably on a couch in a softly lit living room, holding and looking down at her smartphone with a relaxed expression, while the background remains gently blurred with plants and home decor visible.

How AI Is Transforming Home Appliance Ecommerce

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Samrawit Berhe
Mar 25, 2026
Industry Insights
iPhone displaying an Easter gift basket product page with video content and AI assistant questions to help shoppers make a purchase decision.

Easter 2026 Trends: How Consumer Behavior Is Shaping Spring Commerce

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Samrawit Berhe
Mar 20, 2026
Industry Insights
Business professional reviewing an AI-powered ecommerce dashboard with checklist items for customer experience, data, integration, and performance.

The Agentic Commerce Readiness Checklist for Enterprise Brands

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Samrawit Berhe
Mar 18, 2026
Industry Insights
A male executive in a modern office interacts with large, floating digital panels displaying enterprise ecommerce analytics for customer experience, integration, and performance.

What Enterprise Brands Actually Ask Before Deploying an AI Shopping Agent

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Samrawit Berhe
Mar 13, 2026
Beauty and Personal Care
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Consumer Electronics & Appliances
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Industry Insights
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Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

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Samrawit Berhe
Oct 8, 2025
Industry Insights
A realistic photograph of a man using his smartphone in a store aisle.

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

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Samrawit Berhe
Oct 6, 2025
Industry Insights
A professional reviewing SEO analytics with video content performance metrics linked to product pages.

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

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Samrawit Berhe
Sep 26, 2025
Industry Insights
Shopper browsing a personalized fashion video with interactive shoppable product tags.

Why Storytelling Matters in Modern eCommerce

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Samrawit Berhe
Sep 26, 2025
Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

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Samrawit Berhe
Sep 19, 2025
Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

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Samrawit Berhe
Sep 19, 2025
Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira
Sep 16, 2025
Video Commerce
Shopper browsing Halloween products with personalized AI-powered recommendations and shoppable video overlays.

Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

Samrawit Berhe headshot
Samrawit Berhe
Sep 12, 2025
Video Commerce
Shopper browsing a PDP with short-form video and AI-powered Smart FAQ overlays for faster conversion.

Boosting Conversions with Short-Form Video: Strategies for Retailers

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Samrawit Berhe
Sep 11, 2025
Industry Insights
Micro-influencers creating social commerce content with engagement metrics and shoppable video overlays.

Building Trust Through Influencer Collaboration in Social Commerce

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Samrawit Berhe
Sep 11, 2025
Home
Shopper in a home improvement store using a conversational AI assistant to get real-time product recommendations.

How Home Improvement Stores Are Using Conversational AI to Boost Sales and Service

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Samrawit Berhe
Sep 8, 2025
Industry Insights

Conversational AI in Retail: How AI Chatbots and Virtual Assistants Drive Sales

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Samrawit Berhe
Sep 3, 2025