How to Embed Instagram Video on a Website

Creating a landing page that converts isn't just about throwing up some text and hoping for the best. You need something that grabs attention and keeps it. That's where video comes in.

When you use video as the centerpiece of your landing page, you communicate your message clearly and motivate action. It's not just about showing off your product; it's about connecting with your audience.

Let's dive into what makes video landing pages work and explore some best practices and high-converting examples.

What is a Video Landing Page?

A video landing page is a webpage where video content takes center stage to deliver a clear message and drive user action. The video serves as the focal point, providing visitors with a concise and engaging way to understand the offer or product.

Why They Work

Videos outperform text in engagement and offer a quick, impactful method to present complex ideas. They foster emotional connections, build trust, and lead to higher conversion rates. By using video marketing, you can effectively capture attention and convey your message in a way that resonates with your audience.  

Types of Video Landing Pages

Background Video Landing Pages

Background video landing pages use video as a subtle backdrop to enhance the visual appeal without overwhelming the main message. These pages often feature a looping video that plays silently behind text or images. Consider using interactive video to further engage your audience.

Use: This type of landing page works well when you want to set a mood or convey a brand's ambiance without distracting from the primary content.

Hero Video Landing Pages

Hero video landing pages place the video front and center, making it the main attraction. The video is typically the first thing visitors see, often occupying the entire screen above the fold.

Use: Are you ready to showcase your product or brand story with impact? Hero videos are ideal for showcasing a product, telling a brand story, or highlighting a unique selling proposition.

Supporting Video Landing Pages

Supporting video landing pages integrate video content as a complementary element rather than the main focus. The video is placed alongside other content, such as text or images, to provide additional context or explanation.

Use: This type of landing page is useful when you want to offer a deeper understanding of a product or service without relying solely on video. It allows visitors to engage with the video at their own pace while exploring other information on the page.

Pop-up Video Landing Pages

Pop-up video landing pages use videos that appear in a lightbox or modal window when triggered by a user action, such as clicking a button or link. This approach keeps the initial page clean and uncluttered, allowing visitors to choose when to engage with the video content.

Use: Pop-up videos are effective for providing optional, detailed information without disrupting the user experience. They work well for tutorials, testimonials, or any content that benefits from a focused viewing experience.

11 High-Performing Examples of Video Landing Pages

1. Dropbox Business

Dropbox Business uses a concise video to highlight key features, making it easy for professionals to understand its value. The distraction-free landing page design ensures the focus remains on the CTA: “Start Free Trial.”

Why It Works

• The video explains Dropbox’s core benefits in under two minutes, appealing to busy professionals.
• A clean, distraction-free layout emphasizes the CTA for better conversions.
• Highlights workflow optimization, addressing common business needs directly.

2. Slack

Slack’s animated video demonstrates the platform’s usability and highlights collaboration features in a friendly and engaging manner. The minimalist design ensures both the video and CTA stand out.

Why It Works

• Animated visuals simplify Slack’s features, making the platform approachable.
• A friendly tone creates an emotional connection with viewers.
• Minimalistic page design keeps the CTA, “Get Started for Free,” in focus.

3. Shopify

Shopify appeals to small business owners by featuring relatable scenarios in its video, building trust. Success stories and bold CTAs guide viewers toward starting their free trial.

Why It Works

• Real-world examples in the video resonate with small business owners.
• Testimonials and success stories boost credibility and trust.
• Bold CTAs like “Start Your Free Trial” encourage immediate action.

4. Wyzowl

Wyzowl’s landing page features a professional explainer video paired with testimonials and a lead capture form, creating an engaging and conversion-focused design.

Why It Works

• The video clearly outlines services and benefits, building trust.
• Testimonials add social proof to the landing page.
• A lead capture form and prominent CTA make the page action-oriented.

5. Airbnb

Airbnb uses storytelling to connect emotionally with viewers, showcasing real hosts’ experiences. This approach aligns with the brand’s values of community and belonging.

Why It Works

• Real hosts’ stories create an emotional connection with potential users.
• The video aligns with Airbnb’s values, emphasizing trust and belonging.
• A clear “Become a Host” CTA encourages sign-ups with seamless navigation.

6. HubSpot

HubSpot’s video addresses marketing and sales pain points while showcasing solutions, establishing authority. Strategically placed CTAs maximize conversion opportunities.

Why It Works

• The video addresses specific challenges, making it highly relevant to the target audience.
• Professional production quality enhances credibility and trust.
• Multiple, strategically placed CTAs ensure visitors know the next step.

7. Nike

Nike’s high-energy video connects its products with aspirational goals, inspiring viewers to take action. The design seamlessly integrates a “Shop Now” CTA for easy navigation.

Why It Works

• High-energy visuals reflect Nike’s athletic and empowering brand identity.
• Aspirational storytelling motivates viewers to associate products with success.
• A “Shop Now” CTA encourages a direct transition from viewing to purchasing.

8. Squarespace

Squarespace’s video demonstrates its ease of use and beautifully designed templates, appealing to creative professionals. The “Get Started” CTA encourages immediate engagement.

Why It Works

• The video showcases templates and features, combining inspiration with functionality.
• A sleek design mirrors the brand’s professional appeal.
• The prominent “Get Started” CTA simplifies the path to conversion.

9. Trello

Trello’s explainer video breaks down task management into simple visuals, making it approachable for all users. The landing page includes clear benefits and a bold CTA.

Why It Works

• The video simplifies complex processes, making them accessible to a wide audience.
• Clear, concise benefit summaries reinforce Trello’s value proposition.
• A brightly colored “Sign Up – It’s Free” CTA draws attention and drives action.

10. Headspace

Headspace’s video explains the benefits of meditation with soothing visuals, creating a calming atmosphere. The CTA, “Start Free Trial,” encourages users to explore the app.

Why It Works

• The video’s tone aligns with the app’s calming purpose, fostering trust.
• Relatable scenarios illustrate the app’s value in improving mental health.
• A prominently placed CTA simplifies the transition to sign-ups.

11. Zendesk

Zendesk uses humor and relatable scenarios in its video to humanize the brand and explain complex features. The page layout emphasizes the CTA and customer stories for added credibility. Each video is a conversion opportunity waiting to be seized.

Why It Works

• Humor makes the brand approachable and the video memorable.
• Relatable scenarios make complex features easy to understand.
• Customer stories add reliability, while a clear “Get Started” CTA drives conversions.

Best Practices for Video Landing Pages You Should Adopt Instantly

1. Keep the Video Short and Focused

Videos on landing pages should be concise, ideally between 60 to 90 seconds. This duration helps maintain viewer attention and ensures that your audience receives the core message without unnecessary distractions.

A focused video allows you to highlight the most important aspects of your product or service, making it easier for viewers to understand what you offer quickly. Avoid cramming too much information into the video; instead, concentrate on delivering a clear and impactful message.

2. Place the Video Above the Fold

Position your video at the top of the landing page so that it's the first thing visitors see. This placement captures attention immediately and encourages engagement from the moment users land on your page.

An above-the-fold video ensures that your message is front and center, reducing the likelihood of visitors scrolling past without viewing it.

3. Optimize Load Speed

Fast load times are vital for keeping visitors on your page.

• Use lightweight video files and choose reliable hosting platforms to minimize delays.
• A slow-loading video can frustrate users and lead to higher bounce rates.
• Make sure your video is optimized for quick playback, ensuring a seamless experience for viewers.

This optimization not only enhances user satisfaction but also contributes to better search engine rankings, as page speed is a factor in SEO.

4. Include a Strong CTA

A compelling call to action (CTA) should be prominently placed below or within the video. Are you guiding viewers toward the next step in their journey? Ensure that the CTA is visually distinct and easy to interact with, making the transition from watching to acting seamless. Overcome conversion challenges with strategic CTAs.

5. Use Storytelling

Storytelling in your video can create a connection with your audience that is not only powerful but also strong and reliable.

• Focus on how your product or service solves a problem or enhances the user's life.
• By weaving a narrative that resonates with viewers, you can make your message more memorable and impactful.
• Use relatable scenarios and characters to engage your audience emotionally, encouraging them to connect with your brand on a deeper level.

Final Words

In today's digital landscape, engaging your audience is crucial for driving conversions and building brand loyalty. Video landing pages are a powerful tool to capture attention and convey your message effectively. By leveraging the emotional impact and storytelling capabilities of video, you can create a compelling narrative that resonates with your audience.

At Firework, we specialize in transforming your eCommerce experience with innovative video commerce solutions. Our platform enables you to create shoppable videos, and host live-streaming events that enhance customer engagement and boost sales. With Firework, you can seamlessly integrate video content into your digital strategy, providing an immersive shopping experience that keeps customers coming back. Leverage boost conversion rate strategies to maximize your video's impact.

Put your commerce in motion. Find out how Firework can power your business forward.

FAQs

What is a video landing page?

A video landing page is a web page designed to highlight a video as the primary content, aimed at driving conversions by engaging visitors visually.

Do people watch videos on landing pages?

Yes, people watch videos on landing pages, as videos can boost engagement and increase conversion rates by simplifying complex information and grabbing attention.

How do you make a good landing page video?

To make a good landing page video, focus on a clear message, high-quality visuals, engaging storytelling, and a strong call-to-action that aligns with the page's goal.

How long should a video be on a landing page?

A video on a landing page should ideally be 1–2 minutes long to retain attention while delivering the key message effectively.

What is the main purpose of a landing page?

The main purpose of a landing page is to convert visitors by focusing on a single goal, such as capturing leads, driving sales, or encouraging sign-ups.

‍