Unlocking Growth: Insights from the State of Video Commerce 2025
How Industry Leaders Are Driving Higher Conversions, Stronger Customer Loyalty, and Increased GMV with Video Commerce
Video commerce isn’t the future—it’s happening right now. The State of Video Commerce 2025 report reveals data-driven insights from 600+ enterprise brands leveraging video to enhance engagement, increase sales, and transform customer experiences.
✅ 5X higher add-to-cart rates with shoppable video
✅ 43% of total GMV generated by video commerce leaders
✅ 275% lift in repeat purchases for video-powered brands
✅ Up to 3.6X higher conversions with video-powered landing pages
Why Video Commerce is the Future of Online Shopping
Consumers are no longer satisfied with static product pages, they want immersive, interactive, and engaging experiences that replicate in-store shopping online.
The data from our latest report speaks for itself:
- Brands that incorporate video commerce see a 5X lift in add-to-cart rates compared to traditional product detail pages.
- 87% of consumers prefer learning about products through short videos rather than text or static images.
- 78% of people say watching a video has convinced them to purchase a product.
- Personalized video formats such as 1:1 video chat drive conversion rates as high as 15%—far exceeding the industry average of 2%.
Industries Leading the Video Commerce Revolution
The State of Video Commerce 2025 Report covers a wide range of industries that are seeing exponential growth through video-driven shopping experiences. Some of the top-performing sectors include:
Skincare & Cosmetics: Brands in these industries see some of the highest conversion rates, with CVRs reaching up to 41% in top-performing showroom video sessions.
Apparel & Fashion: Engaging video content drives a 170% lift in repeat purchases, making it a must-have strategy for fashion retailers.
Consumer Electronics: Video commerce helps drive up to 275% more repeat purchases, while Shoppable Videos contribute to 43% of total GMV.
Furniture & Home Goods: Consumers engaging with video-powered experiences show a 95% increase in lifetime value (LTV).
The Power of Shoppable Videos & Video Showrooms
Leading brands are leveraging shoppable videos and video showroom experiences to drive deeper engagement and significantly boost sales.
Here’s how:
Shoppable Video: Short, engaging product highlight reels that allow consumers to click and buy directly from the video. These videos see the highest conversion rates when they include user-generated content (UGC), influencer content, and employee-led demos.
Video Showroom: Interactive sessions where brands showcase products, answer customer questions in real time, and create urgency through limited-time offers.
1:1 Video Chat: A high-touch shopping experience tailored to individual customers, leading to higher conversion rates and repeat purchases. Personalized interactions are proving to be the most effective video commerce format.
Real Results: The Impact of Video on Sales and Customer Loyalty
The State of Video Commerce 2025 Report highlights the transformative power of video-driven shopping experiences:
Conversion Rates: Brands that implement video commerce see an industry-leading 8% conversion rate on desktop and 5% on mobile web—more than double the e-commerce industry average.
Customer Lifetime Value (LTV): Consumers who interact with video shopping experiences have a 110% higher lifetime value in consumer electronics and 95% higher in home goods.
Repeat Purchases: Video commerce drives 275% more repeat purchases in consumer electronics and 200% in personal care.
Content Performance: The most effective shoppable videos are those featuring employee-generated content (EGC) and user-generated content (UGC), with some driving up to 9X higher conversion rates than standard product pages.
Don’t Get Left Behind—Start Your Video Commerce Journey Today
The data is clear: brands that fail to embrace video commerce risk falling behind in an increasingly competitive digital landscape. Discover how industry leaders are leveraging video to drive higher engagement, boost conversion rates, and enhance customer loyalty.
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