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Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

Samrawit Berhe

Sep 19, 2025

Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira

Sep 16, 2025

Video Commerce

Shopper browsing Halloween products with personalized AI-powered recommendations and shoppable video overlays.

Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

Samrawit Berhe

Sep 12, 2025

Video Commerce

Shopper browsing a PDP with short-form video and AI-powered Smart FAQ overlays for faster conversion.

Boosting Conversions with Short-Form Video: Strategies for Retailers

Samrawit Berhe

Sep 11, 2025

Industry Insights

Micro-influencers creating social commerce content with engagement metrics and shoppable video overlays.

Building Trust Through Influencer Collaboration in Social Commerce

Samrawit Berhe

Sep 11, 2025

Home

How Home Improvement Stores Are Using Conversational AI to Boost Sales and Service

Samrawit Berhe

Sep 8, 2025

Industry Insights

Why Beauty Brands Need a Different Video Strategy for Every Skin Tone and Type

Fall Beauty Just Reset Its Whole Aesthetic. Here's What Brands Need to Do About It

Why Grocery's Freshness Promise Is Hardest to Prove Online

Private Label Just Became Grocery's Main Event, Not the Understudy

The Recipe Is Grocery's Real Product Page

What the Rise of GLP-1s Is Doing to Grocery Shopping Carts

The Right to Repair Movement Is Coming for Appliance Brands' Service Revenue

The Room, Not the Product, Is What Appliance Shoppers Are Actually Buying

Why Installation Anxiety Quietly Kills Appliance Conversion

Tariffs Are Squeezing Appliance Margins. Here's What That Means for How Brands Need to Sell

TikTok Shop Grew 108% in Fashion. What That Means for Where Discovery Happens Now

Trust Is Beauty's New Currency, and Video Is How You Earn It

Back-to-School Grocery Trips Are Becoming Discovery Moments, Not Just Restocks

The Case for Treating Every SKU Variant as a Video Opportunity

The Store Window Moved to the Feed. Fashion Brands Haven't Caught Up.

TikTok Shop Now Drives Most of Its Sales From One Category: Beauty

Why Retail Media Alone Won't Save Grocery Conversion

What Back-to-School Appliance Shopping Reveals About the New Digital Showroom

How Brands Can Use Emotional Storytelling to Reach Gen Z

Unlock Firework Videos Across Klaviyo Emails

Halloween 2025: How Retailers Can Use Personalization and AI to Cast a Spell on Shoppers

Boosting Conversions with Short-Form Video: Strategies for Retailers

Building Trust Through Influencer Collaboration in Social Commerce

How Home Improvement Stores Are Using Conversational AI to Boost Sales and Service

Conversational AI in Retail: How AI Chatbots and Virtual Assistants Drive Sales

5 Customer Experience Strategies That Build Million-Dollar Loyalty

6 Proven AI Use Cases That Transform Retail Operations

7 Surprising Benefits of AI That Retailers Never Expected

How Beauty Brands Use AI-Powered Video to Drive DTC Growth

How Intelligent Automation Is Reshaping Retail as We Know It