Transform Your Shopping Experience with Video Commerce
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Industry Insights
A smartphone screen displaying an AI app with four product images: a backpack, chair, smart speaker, and wireless earbuds.

5 Generative AI Use Cases Transforming Retail Operations

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 14, 2025
Industry Insights
A humanoid robot scans inventory in a warehouse, revealing stock quantities for various items on a digital display.

How AI in Retail Delivers Game-Changing Success Stories

Firework Staff
Jul 14, 2025
Partner News
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How to Choose and Work with a Salesforce Commerce Cloud Partner for Firework Integration

Ritesh Kewlani
Jul 14, 2025
Industry Insights
A digital store interface featuring a shopping bag icon, an 'Add to Cart' button, and a star rating system. Background of a store.

Learn What D2C Means and How It Boosts Your Margins

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 14, 2025
Industry Insights
A smartphone displays a video of a person wearing a beige trench coat, featuring shopping options below for adding to cart.

What DTC Really Means for Your Business (And Why It Matters)

Sam Horton
Jul 14, 2025
Customer Experience

9 High-End Retail Secrets That Create Exceptional Digital Shopping Experiences

Firework Staff
Jul 11, 2025
Customer Experience
A woman in a light blazer holds a tablet, standing in a luxury store with various handbags displayed in the background.

Luxury Retail Strategy Guide for Converting Browsers into Premium Buyers

Firework Staff
Jul 11, 2025
Industry Insights
A stylish woman in a pastel pink coat uses a tablet in a boutique surrounded by elegant clothing and accessories.

Why Luxury Digital Experiences Are Driving More Sales in 2025

Ritesh Kewlani
Jul 11, 2025
Beauty and Personal Care
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7 Hair Care Trends that E-Commerce Brands Can't Afford to Miss in 2026

Firework Staff
Jul 10, 2025
Customer Experience
Elegant shopping bags in black and soft pink, accompanied by luxury cosmetics and jewelry, set against a light backdrop.

9 Luxury Brand Marketing Tactics That Actually Convert High-End Shoppers

Sam Horton
Jul 10, 2025
Industry Insights
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Enterprise Video Platform Solutions That Transform E-commerce Performance

Sam Horton
Jul 10, 2025
Beauty and Personal Care
A person holds a clipboard while inspecting a cardboard box filled with various personal care products in a warehouse setting.

Hair Care Wholesale Strategies That Smart Brands Use to Boost Profit Margins

Ritesh Kewlani
Jul 10, 2025
Beauty and Personal Care
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How Beauty Brands Use Skincare Routine Builder Tools to Boost Conversions

Celeine Easdon-Smith
Jul 10, 2025
Beauty and Personal Care
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How to Start Your Own Hair Care Line and Build a Profitable Beauty Brand

Samrawit Berhe headshot
Samrawit Berhe
Jul 10, 2025
Industry Insights
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Enterprise Digital Transformation That Actually Drives Revenue Growth

Samrawit Berhe headshot
Samrawit Berhe
Jul 9, 2025
Customer Experience
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7 Enterprise Customer Experience Strategies That Boost Conversions

Celeine Easdon-Smith
Jul 8, 2025
Beauty and Personal Care
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Beauty Video Production Techniques That Turn Viewers into Customers

Samrawit Berhe headshot
Samrawit Berhe
Jul 8, 2025
Beauty and Personal Care
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Boost Sales and Loyalty with Winning Beauty Content Marketing Strategies

Sam Horton
Jul 8, 2025
Beauty and Personal Care
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Industry Insights
Side-by-side graphic comparing an AI shopping assistant and a chatbot, with the AI assistant shown as a product recommendation interface and the chatbot shown as a basic conversational bot, highlighting the difference between guided shopping and simple que

AI Shopping Assistants vs Chatbots: What Enterprise Retailers Need to Know

Samrawit Berhe headshot
Samrawit Berhe
Jan 28, 2026
Consumer Electronics & Appliances
Two shoppers browsing a modern consumer electronics store, with translucent AI interface overlays displaying predictive analytics, pricing insights, and personalized product recommendations for devices like TVs, smartphones, and headphones, illustrating da

Consumer Electronics Buying Statistics: Why Shoppers Need More Proof Before Checkout

Samrawit Berhe headshot
Samrawit Berhe
Jan 23, 2026
Industry Insights
A split-screen digital image showing multiple creators producing shopping and product content, including DIY and beauty creators filming videos, with subtle social commerce icons and engagement metrics around them, illustrating how creator-led content is i

How the Creator Economy Is Reshaping Retail

Samrawit Berhe headshot
Samrawit Berhe
Jan 21, 2026
Beauty and Personal Care
A woman standing in an urban setting with floating cosmetic product cards beside her, showing a serum, mascara, and makeup compact within a soft, translucent ecommerce interface that represents AI-guided beauty product discovery and personalized shopping.

Cosmetics Industry Trends: Growth, Consumer Shifts, and the Forces Reshaping Beauty Commerce

Samrawit Berhe headshot
Samrawit Berhe
Jan 16, 2026
Industry Insights

Agentic Commerce: What the Industry Is Learning

Samrawit Berhe headshot
Samrawit Berhe
Jan 14, 2026
Industry Insights
A modern shopper viewing a product detail page on a laptop in a bright, minimal workspace, with subtle UI elements indicating size uncertainty, returns friction, and lack of personalized recommendations, representing why first-time buyers may not return.

Top 10 Reasons Shoppers Don’t Return After Their First Purchase

Samrawit Berhe headshot
Samrawit Berhe
Jan 9, 2026
Fashion and Apparel
A close-up, angled shot of a sleek smartphone displaying a high-end fashion shopping app interface. The screen features an AI chat bubble that says "Consider this option" pointing to a high-quality image of a cream-colored knitted cardigan hanging on a min

7 Essential Use Cases of AI Shopping Assistants and Video Content in Fashion and Apparel

Samrawit Berhe headshot
Samrawit Berhe
Jan 7, 2026
Industry Insights
A blue-toned digital illustration showing an AI-powered ecommerce product page for a stainless steel dishwasher. The central product card displays the dishwasher with price, star rating, and an “Add to Cart” button, surrounded by connected UI elements labe

Retail in 2026: What Still Converts (and What No Longer Works)

Samrawit Berhe headshot
Samrawit Berhe
Jan 2, 2026
Industry Insights
A shopper browsing an AI-enhanced product detail page on a laptop, featuring a sofa product with AI-generated recommendations, a virtual assistant video, and interactive PDP elements in a softly lit home setting.

How to Improve PDP Search Rankings With AI

Samrawit Berhe headshot
Samrawit Berhe
Dec 31, 2025
Video Commerce
A shopper watches a product video on an ecommerce website displayed on a laptop, with a play button, product details, and an “Add to Cart” button visible, illustrating video commerce influencing purchase decisions.

How Video Content Impacts Purchase Decisions

Samrawit Berhe headshot
Samrawit Berhe
Dec 24, 2025
Industry Insights
A woman holds a smartphone while shopping for furniture online, viewing a beige sofa through a clean, minimalist mobile ecommerce interface with a transparent overlay showing alternate sofa options and an “Add to Cart” button, set in a modern living room.

Retail Trends 2026: How AI, Video, and Data Are Redefining Conversion

Samrawit Berhe headshot
Samrawit Berhe
Dec 24, 2025
Industry Insights
A realistic photograph of a dark gray laptop on a wooden desk displaying a modern e-commerce product detail page. The screen shows a blue button-up shirt with a 20% discount, an AI-powered FAQ answering fit questions, a shoppable video thumbnail, recommend

How to Use PDP Data to Predict What Shoppers Want Next

Samrawit Berhe headshot
Samrawit Berhe
Dec 19, 2025