Transform Your Shopping Experience with Video Commerce
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Industry Insights
A stylish woman in a pastel pink coat uses a tablet in a boutique surrounded by elegant clothing and accessories.

Why Luxury Digital Experiences Are Driving More Sales in 2025

Ritesh Kewlani
Jul 11, 2025
Beauty and Personal Care
A flat lay of hair care products: a large shampoo bottle, two serums, a hairbrush, and a soft cloth on a pale pink background.

7 Hair Care Trends that E-Commerce Brands Can't Afford to Miss in 2025

Firework Staff
Jul 10, 2025
Customer Experience
Elegant shopping bags in black and soft pink, accompanied by luxury cosmetics and jewelry, set against a light backdrop.

9 Luxury Brand Marketing Tactics That Actually Convert High-End Shoppers

Sam Horton
Jul 10, 2025
Industry Insights
A laptop displays a video featuring a pink pump bottle, yellow shopping cart, and pastel decorations on a light background.

Enterprise Video Platform Solutions That Transform E-commerce Performance

Sam Horton
Jul 10, 2025
Beauty and Personal Care
A person holds a clipboard while inspecting a cardboard box filled with various personal care products in a warehouse setting.

Hair Care Wholesale Strategies That Smart Brands Use to Boost Profit Margins

Ritesh Kewlani
Jul 10, 2025
Beauty and Personal Care
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How Beauty Brands Use Skincare Routine Builder Tools to Boost Conversions

Celeine Easdon-Smith
Jul 10, 2025
Beauty and Personal Care
A neatly arranged display of hair products in bottles and jars on a light countertop, illuminated by natural light.

How to Start Your Own Hair Care Line and Build a Profitable Beauty Brand

Samrawit Berhe headshot
Samrawit Berhe
Jul 10, 2025
Industry Insights
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Enterprise Digital Transformation That Actually Drives Revenue Growth

Samrawit Berhe headshot
Samrawit Berhe
Jul 9, 2025
Customer Experience
Three professionals gathered around a table, analyzing a complex data dashboard displayed on a large screen in a modern office setting.

7 Enterprise Customer Experience Strategies That Boost Conversions

Celeine Easdon-Smith
Jul 8, 2025
Beauty and Personal Care
A person applying makeup with a brush, showcasing a minimalist background and a digital shopping interface on the side.

Beauty Video Production Techniques That Turn Viewers into Customers

Samrawit Berhe headshot
Samrawit Berhe
Jul 8, 2025
Beauty and Personal Care
A makeup artist gestures while setting up in front of a ring light, while three friends engage with tablets and social media icons.

Boost Sales and Loyalty with Winning Beauty Content Marketing Strategies

Sam Horton
Jul 8, 2025
Beauty and Personal Care
A flat lay of makeup items on soft pink fabric, including a lipstick, blush palette, powder, brushes, and pearls for a beauty aesthetic.

Cosmetics Marketing Strategies to Boost Online Sales

Firework Staff
Jul 8, 2025
Industry Insights
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Enterprise Content Strategy Revolution That's Killing Static Websites

Ritesh Kewlani
Jul 8, 2025
Firework Product
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Add Shoppable Video to Salesforce Commerce Cloud Without the Technical Headaches

Firework CMO Abhishek Anjanappa
Abhishek Anjanappa
Jul 2, 2025
Shoppable Video
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How to Power Up Salesforce Stores with Shoppable Video

Celeine Easdon-Smith
Jul 2, 2025
Shoppable Video
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Turn Your Salesforce Commerce Cloud Product Pages Into Interactive Video Experiences That Convert

Ritesh Kewlani
Jul 2, 2025
Industry Insights
A graphic featuring the text "Bazaarvoice Review 2025" with icons of review ratings and user profiles, emphasizing "Your voice matters."

Bazaarvoice Review 2025

Samrawit Berhe headshot
Samrawit Berhe
Jul 1, 2025
Industry Insights
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Best Bazaarvoice Alternatives in 2025 for Immersive Commerce

Celeine Easdon-Smith
Jul 1, 2025
Beauty and Personal Care
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Industry Insights
A Firework webinar banner titled “PDP is the New Storefront” featuring visuals of AI-powered shopping interactions — including product recommendations, conversational FAQs, and shoppable videos — alongside speaker headshots of Abhishek Anjanappa, CMO of Fi

The PDP Is the New Storefront: Where Discovery, Authenticity, and Conversion Meet

Celeine Easdon-Smith
Oct 24, 2025
Industry Insights
A diverse group of four young adults sits together smiling while shopping online on their smartphones. On-screen graphics show interactive eCommerce features — a live beauty tutorial video, a product listing with price and cart icon, and a color selection

Gen Z’s Buying Behavior Is Reshaping eCommerce in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025
Beauty and Personal Care
A digital graphic displays a smartphone screen featuring a virtual AI beauty assistant within a modern DTC shopping interface. The interface shows personalized skincare and makeup recommendations, including product thumbnails, shade suggestions, and an “Ad

How Beauty Brands Use AI Agents to Drive DTC Growth

Samrawit Berhe headshot
Samrawit Berhe
Oct 17, 2025
Video Commerce
A close-up digital image of a smartphone displaying an eCommerce product detail page (PDP) featuring an AI-powered shopping assistant. The screen shows a product listing with an interactive “Try this shade” chatbot message, “Buy Now” and “Personalized” but

​​Why PDP Is the New Storefront: Turning Product Pages Into Conversion Engines

Samrawit Berhe headshot
Samrawit Berhe
Oct 15, 2025
Industry Insights
A futuristic analytics dashboard with performance metrics including views, comments, and shares displayed on a transparent glass interface, set against a bright gradient background in pink, orange, and purple tones — symbolizing data-driven marketing and v

Short-Form Video Stats & Why It's a Game-Changer in 2025

Samrawit Berhe headshot
Samrawit Berhe
Oct 10, 2025
Industry Insights

Black Friday & Cyber Monday 2025: AI, Shoppable Video, and Personalization Strategies That Win

Samrawit Berhe headshot
Samrawit Berhe
Oct 8, 2025
Industry Insights
A realistic photograph of a man using his smartphone in a store aisle.

Best Strategies for Personalizing Customer Journeys Across Web, App, and Store

Samrawit Berhe headshot
Samrawit Berhe
Oct 6, 2025
Industry Insights
A professional reviewing SEO analytics with video content performance metrics linked to product pages.

5 Ways Adding Video to Product Pages Boosts Organic Search Traffic

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Samrawit Berhe
Sep 26, 2025
Industry Insights
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Why Storytelling Matters in Modern eCommerce

Samrawit Berhe headshot
Samrawit Berhe
Sep 26, 2025
Video Commerce

Employee Generated Content: Real Stories That Boost Customer Trust

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025
Industry Insights

How Brands Can Use Emotional Storytelling to Reach Gen Z

Samrawit Berhe headshot
Samrawit Berhe
Sep 19, 2025
Video Commerce

Unlock Firework Videos Across Klaviyo Emails

Rebeca Pereira
Sep 16, 2025